Liquid Cloud, a business of Cassava Technologies — the pan-African technology group with capabilities across 14 countries, positioning itself as "the leading pan-African digital infrastructure provider" — selected Telesmart's number inventory management platform to manage voice numbers across its African markets and support the growth of Customer Experience as a Service (CXaaS) across the continent.
A fragmented, multi-market estate
Before the partnership, managing number inventory across Liquid Cloud's African markets meant handling the complexity of storing number inventory separately, market by market. That complexity slowed the delivery and management of numbers to customers and carried the time, cost and risk of error that accompanies manual inventory management at that scale.
One centralised platform
Telesmart's platform brought Liquid Cloud's numbers into one centralised system across all its markets — removing the need to manage inventory market by market, accelerating how numbers reach customers, and reducing the manual overhead the previous approach carried.
Neil Kitcher, CEO and Co-Founder, Telesmart:
"Liquid Cloud's expansive global reach and customer base demand digital solutions that are not only efficient, but also equipped to handle such high demands. This is a truly game-changing partnership for us, and we're pleased to be expanding our footprint in Africa. We echo Liquid Cloud's sentiment that all African businesses have the right to be connected, and we're excited and humbled to be a part of their mission."
David Behr, CEO of Liquid Cloud and Cyber Security, Liquid Intelligent Technologies:
"Partnering with Telesmart.io was the obvious choice as they are the leaders in global number and messaging services. Additionally, our customers expect the best-in-class service from us always. Through this partnership, we are looking to increase efficiencies and provide an effortless experience to our customers."
What it supported
Centralising number inventory management gave Liquid Cloud a foundation to grow its Customer Experience as a Service (CXaaS) opportunity across the African continent — the same numbers that once required market-by-market handling now managed from a single, governed platform.
This partnership was announced on 28 June 2022, under the "Telesmart.io" brand prior to the company's transition to its current "Telesmart" identity. Quotations and facts above are reproduced verbatim from the original announcement — see the Customer & Partner Evidence Register for full sourcing.